Navaratri in Aurumine Naturals Pvt Ltd

In India, for centuries, women have been pushed aside from the race of development in the name of customs, traditions and religion. As a result, they have been denied the opportunities for their social, economic and political development leading to a lower status in society.

In 20th century, number of working women is increasing. But India is still behind comparing to other countries.

We, Aurumine Naturals are contributing to increase the number of working women in India. In our company, 73% labor force is female. We give work opportunities to females in rural areas to make them financially independent, to develop them, to help them so they can run their family and improve their standard of living.

Durga is best known for killing an evil demon in a battle which lasted nine days and nights and that is why the festival lasts for nine days and nights as well! Each day is represented by a different colour which symbolizes one of her distinct characteristics or traits. Many Hindus wear a different coloured traditional outfit each day to reflect this.

As the name implies, Navratri consists of nine days and nights which are dedicated to the nine forms of the Shakti. So, this Navratri we had organized the program named as ‘Navatrankika’. In which, we decided to appreciate 9 females who’s life journeys are encouraging and an huge example of ‘Shakti’. The Navatrankika meeting with Mrs. Anjali Katariya was held on 3rd Oct 2023. 8 members has participated from different departments in Navratri Committee. Where, we discussed how we can organize the program. We have decided that each participant will make at least 3 stories from given department. Among that, 9 stories will be shortlisted by management.

Navaratri Committee members started working on stories. It was a great experience. We went in production department and explained about the program to ladies. Some ladies came forward to share their experience. They told how Aurumine Naturals helped them out to become financially stable. Each lady had a different story to tell. But one thing was common in all that each lady was going from financial crises which let them come in Aurumine Naturals. They shared how our management treated them like a family and not a worker.

One of them, Bharati Randive said, “I couldn’t complete my education because of poor financial condition. I got married at the age of 18. After some years, my husband has started doing my harassment. I took a stand for myself and I left his home with my 3 years old daughter. To run the family, I started finding ways of earning. That time Aurumine Naturals gave me support. After watching my hard-work my seniors has placed me in store for material dispensing. Now I am happily living with my daughter. All thanks to Aurumine.”

This way all the ladies shared their experiences. We made a draft of that stories, showed to Mrs. Swapnali Gaware. She guided us how to write it. After making a draft, 9 stories got finalized from Anjali mam. Then we made a audio of that stories. New joiners have showed interest in recording. They were surprised, that company do this kind of activities also, rather than just a work. Each day of Navaratri, we shared a one story with everyone. On last day of navaratri, we told each lady to wear the related color of their day of navaratri. Anjali mam gave them a beautiful certificate and appreciated them. They all were happy.

This way, we celebrated Navaratri and Women Power.